Marketware Style Guide & Design System
Unifying Marketware's brand aesthetic across marketing and applicaiton, in print, web, and mobile.
HTMLCSSJavascript (VueJS)Fomantic UIDocsifyGraphic DesignBrandingUsabilityCross-Team Collaboration
Hi, I'm James
I'm a seasoned Lead Product Designer with experience crafting end-to-end user-centered design for complex SaaS experiences, making data-rich products feel empathetic and trustworthy, building scalable design systems, aligning product vision with measurable outcomes, and mentoring teams to deliver work efficiently while fostering professional growth.
Portfolio
I've worked on a variety of projects, from simple websites to complex applications for both web and mobile. Here are a few of my favorites.
Beattie Method COVID Testing App
A rapid 'drive-thru' COVID testing facilitation app for Beattie Method
HTMLjQueryBulma CSSUser FlowsWireframingPrototyping
Extra Space Storage Account Management Portal
A customer-facing portal to allow users to managing their payments and storage rental account details.
User ResearchUser TestingCross-Team CollaborationWireframingPrototypingHTMLCSS (Sass)Javascript (jQuery)
Extra Space Storage Bluetooth Access Mobile App
A customer-facing portal to allow users to managing their payments and storage rental account details.
Design SprintUser ResearchUser TestingWireframingPrototypingFigmaHTMLCSS (Sass)Javascript (jQuery)
ProdataKey Facility Access Mobile App
A customer-facing portal to allow users to managing their payments and storage rental account details.
LaravelLivewireStripeTailwind CSS
Bluon Energy Installation Guide App Wireframes
Wireframes for a utility installation guide app
WireframesUser JourneysUser ResearchAdobe Illustrator
Work Experience
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Marketware
Lead UX Designer
- Established and contributed to a living design system across a mature SaaS platform, ensuring UX and UI patterns scaled consistently while increasing component reuse and reducing rework by up to 50%.
- Introduced documentation standards, usage guidelines, and accessibility checks (WCAG 2.1).
- Advocated for and led the mobile-responsive modernization of core software, saving hundreds of thousands of dollars and months of development time over building native mobile applications from scratch.
- Built a research practice (interviews, usability tests, analytics reviews) to prioritize roadmap features, directly informing releases and improving adoption by over 100%.
- Collaborated with Product and Engineering to define and deliver on the product roadmap with a user-centric focus.
- Mentored a UX team (up to 6 reports), instituting critique, design reviews, and career growth paths.
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Palp, LLC
Senior UX Designer (Contract)
- Designed wireframes and interactive prototypes for a B2B supply relationship SaaS application for Databerry LLC.
- Designed user flows and interactive prototypes for a B2C COVID contact tracing mobile application for Beattie Method Testing.
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Extra Space Storage
Senior UX Designer (Contract)
- Designed secure, intuitive payment and access flows for iOS and Android apps serving 4,000+ locations.
- Led the blue-sky redesign of the web-based B2C account management system, partnering with stakeholders to unify and modernize the existing patchwork legacy system.
- Coordinated in-person interviews and web-based user testing with hundreds of participants to validate and iterate on key design decisions.
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ProdataKey
Senior UX Designer (Contract)
- Designed PDK Access, a remote facility access mobile app for Android and iOS, including user flows, wireframes, prototypes, and a custom 400-glyph icon set, and conducted in-person user testing with 20+ participants.
- Applied research insights to balance speed, clarity, and compliance in security-sensitive workflows.
- Established a unified design system, ensuring consistency and trust across marketing, mobile, and web touchpoints.
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FASHIONPHILE
Senior UX Designer (Contract)
- Redesigned transaction and payout experiences, reducing completion time by 52% and support calls by 19%.
- Strengthened conversion and trust through clear, human-centered interface design and transparent feedback loops.
- Established a design system and pattern library, increasing component reuse and reducing rework by over 100%.
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iCentris
Senior UX Designer (Contract)
- Directed in-person user testing, including scheduling, script-writing, interviewing, and analysis for hundreds of users.
- Implemented UX processes and established a design system and living style guide for a B2B SaaS sales-tracking application, improving usability and increasing end-user adoption.
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Blink Worldwide
Senior UX Designer & Front-End Web Developer
- Developed an interactive quiz for the 30th anniversary of the iconic “This Is Your Brain on Drugs” campaign.
- Conducted end-to-end UX for more than 20 clients, including persona development, user journeys, wireframes, and responsive prototypes.
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Daz Productions
UX Designer & Front-End Web Developer
- Improved the asset store’s mobile responsiveness, contributing to a 46% increase of mobile page views over 3 months.
- Overhauled the layout for the Daz3d Forum (a community with 1.4 million registered users) layout for improved usability.
- Designed an interactive ecommerce prototype for a B2B asset store proposal.
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Allen Communication
Marketing Creative Manager
- Created all marketing visuals, contributing to 5%+ year-over-year growth.
- Conducted research for personas, analytics, competitor analysis, and client interviews.
- Refreshed the corporate logo system and introduced a new brand style guide.
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TechMediaNetwork
Senior Graphic Designer
- Managed the rebrand and redesign for four sites with a tens of millions of monthly views.
- Redesigned ecommerce shopping cart and checkout flow from the ground up, increasing conversion by 30%.
Education
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Weber State University
Bachelor of Science in English
Aug 2004 - Dec 2011Minor in Visual Art & Graphic Design. Coursework included graphic design, visual communication, human-computer interaction, typography, color theory, and persuasive writing. Member of the AIGA Salt Lake City Chapter.