Marketware Style Guide & Design System
Unifying Marketware's brand aesthetic across marketing and applicaiton, in print, web, and mobile.
Apr 2021 - Oct 2025 • 4 years, 6 months
Technologies and Skills
HTMLCSSJavascript (VueJS)Fomantic UIDocsifyGraphic DesignBrandingUsabilityCross-Team Collaboration
Project Overview
I undertook a project to create a living style guide for Marketware to unify all of our design systems and serve as a single-source-of-truth for all design concerns, including print marketing, customer-facing websites, and our core software offerings.
I worked with our existing brand manager and marketing team to gather what materials already existed, reverse-engineered a style of styling from existing sites and applications, and ultimately proposed a major overhaul to make all design as consistent, usable, and on-brand as possible.