Resume

James Gabrielsen is a veteran UX & product designer based in Salt Lake City, Utah, with 18+ years researching user needs and behaviors, solving complex problems, leading & mentoring teams, and passionately advocating for user-centered design.

Experience

UX Design Manager & Senior UX Designer

Marketware

April 2021 - Present

  • Established a living style guide to unify design elements and UI components across a large, mature application.
  • Spearheaded the mobile responsive conversion of the company's core software.
  • Conduct research and testing for existing and new features.
  • Identify user flows and create wireframes, mockups, and prototypes, and work with development team to implement features.
  • Manage and mentor the UX team.

Senior UX Designer

Databerry LLC – Contract

March 2020 - April 2021

  • Built wireframes and interactive prototypes for a large one-page app for managing B2B supply relationships.
  • Developed three responsive Wordpress modules with customizable fields.

Senior UX Designer

Extra Space Storage – Contract

September 2019 - March 2020

  • Completely reimagined the web-based account management system, including research, wireframing, prototypes, and user testing.
  • Designed Android and iOS apps for Bluetooth-based storage unit access, including research, wireframes, prototypes, and user testing.
  • Coordinated and led in-person and web-based user interviews and testing with hundreds of people.

Senior UX Designer

ProdataKey – Contract

December 2018 - April 2019

  • Designed, wireframed, and prototyped a remote access mobile app in under one week.
  • Coordinated in-person app user testing with over 20 people.
  • Unified user experience and branding by creating a style and pattern library.

Senior UX Designer

FASHIONPHILE

July 2017 - December 2018

  • Reconceptualized corporate homepage to improve user journeys, contributing to an 11% increase in time spent on site.
  • Overhauled the UI for purchasing products from customers, reducing transaction time by more than 50%.
  • Created a style and pattern library to link visual elements with code components.

Senior UX Designer

iCentris – Contract

November 2016 – June 2017

  • Instituted UX processes including personas, wireframes, prototypes, and user testing.
  • Managed user testing, including scheduling, script-writing, interviewing/testing, and analysis. for hundreds of user tests.
  • Created a style guide and pattern library to link visual elements with code components.

Senior UX Designer & Front-End Web Developer

Blink Worldwide - Digital Marketing Agency

December 2015 – September 2016

  • Built an official interactive quiz for the 30th anniversary of the “This Is Your Brain on Drugs” campaign.
  • Conducted end-to-end UX for more than 20 clients, including persona development, user journeys, wireframes, and responsive prototypes.

Web Designer & Front-End Web Developer

Daz Productions

November 2014 – October 2015

  • Improved mobile responsiveness for the Daz3d.com store.
  • Overhauled the Daz3d Forum layout, a community with 1.4 million registered users.
  • Concepted a website prototype and brand for a ecommerce site aimed at a new market.

Marketing Creative Manager

Allen Communication Learning Services

January 2014 – November 2014

  • Led all visual aspects of marketing during the highest-sales year in company history, with more than 5% year-over-year business growth.
  • Conducted research for personas, analytics, competitor analysis, and client interviews.
  • Refreshed the corporate logo system and introduced a new brand style guide.

Senior Graphic Designer & Project Manager

TechMediaNetwork

October 2008 – January 2014

  • Directed the rebrand and redesign for four sites with a tens of millions of monthly views.
  • Directed the implementation of automatic back-end ecommerce accounting tools for tens of millions in yearly revenue.
  • Redesigned the ecommerce site’s shopping cart from scratch, increasing conversion by 30%.
  • Redesigned page templates to improve UX and increase page views by as much as 160%.

Contact

Education

Weber State University

Bachelor of English

Visual Art Minor

Degree awarded 2011

Skills

Leadership
  • Team Management
  • Workload Management
  • Mentorship
Design
  • Product Design
  • User Experience
  • User Interface
  • Graphic Design
  • Web Design
  • Persona Development
  • User Testing
  • Wireframing
  • Prototyping
  • A/B Testing
Software
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe XD
  • Figma
  • Sketch
  • InVision
  • Zeplin
  • Analytics
Coding
  • HTML+CSS
  • Javascript
  • Git