Resume
James Gabrielsen is a veteran UX & product designer based in Salt Lake City, Utah, with 18+ years researching user needs and behaviors, solving complex problems, leading & mentoring teams, and passionately advocating for user-centered design.
Experience
UX Design Manager & Senior UX Designer
Marketware
April 2021 - Present
- Established a living style guide to unify design elements and UI components across a large, mature application.
- Spearheaded the mobile responsive conversion of the company's core software.
- Conduct research and testing for existing and new features.
- Identify user flows and create wireframes, mockups, and prototypes, and work with development team to implement features.
- Manage and mentor the UX team.
Senior UX Designer
Databerry LLC – Contract
March 2020 - April 2021
- Built wireframes and interactive prototypes for a large one-page app for managing B2B supply relationships.
- Developed three responsive Wordpress modules with customizable fields.
Senior UX Designer
Extra Space Storage – Contract
September 2019 - March 2020
- Completely reimagined the web-based account management system, including research, wireframing, prototypes, and user testing.
- Designed Android and iOS apps for Bluetooth-based storage unit access, including research, wireframes, prototypes, and user testing.
- Coordinated and led in-person and web-based user interviews and testing with hundreds of people.
Senior UX Designer
ProdataKey – Contract
December 2018 - April 2019
- Designed, wireframed, and prototyped a remote access mobile app in under one week.
- Coordinated in-person app user testing with over 20 people.
- Unified user experience and branding by creating a style and pattern library.
Senior UX Designer
FASHIONPHILE
July 2017 - December 2018
- Reconceptualized corporate homepage to improve user journeys, contributing to an 11% increase in time spent on site.
- Overhauled the UI for purchasing products from customers, reducing transaction time by more than 50%.
- Created a style and pattern library to link visual elements with code components.
Senior UX Designer
iCentris – Contract
November 2016 – June 2017
- Instituted UX processes including personas, wireframes, prototypes, and user testing.
- Managed user testing, including scheduling, script-writing, interviewing/testing, and analysis. for hundreds of user tests.
- Created a style guide and pattern library to link visual elements with code components.
Senior UX Designer & Front-End Web Developer
Blink Worldwide - Digital Marketing Agency
December 2015 – September 2016
- Built an official interactive quiz for the 30th anniversary of the “This Is Your Brain on Drugs” campaign.
- Conducted end-to-end UX for more than 20 clients, including persona development, user journeys, wireframes, and responsive prototypes.
Web Designer & Front-End Web Developer
Daz Productions
November 2014 – October 2015
- Improved mobile responsiveness for the Daz3d.com store.
- Overhauled the Daz3d Forum layout, a community with 1.4 million registered users.
- Concepted a website prototype and brand for a ecommerce site aimed at a new market.
Marketing Creative Manager
Allen Communication Learning Services
January 2014 – November 2014
- Led all visual aspects of marketing during the highest-sales year in company history, with more than 5% year-over-year business growth.
- Conducted research for personas, analytics, competitor analysis, and client interviews.
- Refreshed the corporate logo system and introduced a new brand style guide.
Senior Graphic Designer & Project Manager
TechMediaNetwork
October 2008 – January 2014
- Directed the rebrand and redesign for four sites with a tens of millions of monthly views.
- Directed the implementation of automatic back-end ecommerce accounting tools for tens of millions in yearly revenue.
- Redesigned the ecommerce site’s shopping cart from scratch, increasing conversion by 30%.
- Redesigned page templates to improve UX and increase page views by as much as 160%.
Contact
Education
Weber State University
Bachelor of English
Visual Art Minor
Degree awarded 2011
Skills
Leadership
- Team Management
- Workload Management
- Mentorship
Design
- Product Design
- User Experience
- User Interface
- Graphic Design
- Web Design
- Persona Development
- User Testing
- Wireframing
- Prototyping
- A/B Testing
Software
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe XD
- Figma
- Sketch
- InVision
- Zeplin
- Analytics
Coding
- HTML+CSS
- Javascript
- Git