James Gabrielsen – Resume

Experience

UX Design Manager & Senior UX Designer

Marketware

April 2021 - Present

• Established and contributed to a living design system across a mature SaaS platform, ensuring UX and UI patterns scaled consistently while increasing component reuse and reducing rework by up to 50%.
• Introduced documentation standards, usage guidelines, and accessibility checks (WCAG 2.1).
• Led the mobile-responsive modernization of core software.
• Built a research practice (interviews, usability tests, analytics reviews) to prioritize roadmap features, directly informing releases and improving adoption by over 100%.
• Collaborated with Product and Engineering to define and deliver on the product roadmap with a user-centric focus.
• Mentored a UX team (up to 6 reports), instituting critique, design reviews, and career growth paths.

Senior UX Designer

Databerry LLC – Contract

March 2020 - April 2021

• Designed wireframes and interactive prototypes for a B2B supply relationship SaaS application.

Senior UX Designer

Beattie Method Testing – Contract

January 2021 - March 2021

• Designed user flows and interactive prototypes for a B2C COVID contact tracing mobile application.

Senior UX Designer

Extra Space Storage – Contract

September 2019 - March 2020

• Designed secure, intuitive payment and access flows for iOS and Android apps serving 4,000+ locations.
• Led the blue-sky redesign of the web-based B2C account management system, partnering with stakeholders to unify and modernize the existing patchwork legacy system.
• Coordinated in-person interviews and web-based user testing with hundreds of participants to validate and iterate on key design decisions.

Senior UX Designer

ProdataKey – Contract

December 2018 - April 2019

• Designed PDK Access, a remote facility access mobile app for Android and iOS, including user flows, wireframes, prototypes, and a custom 400-glyph icon set, and conducted in-person user testing with 20+ participants.
• Applied research insights to balance speed, clarity, and compliance in security-sensitive workflows.
• Established a unified design system, ensuring consistency and trust across marketing, mobile, and web touchpoints.

Senior UX Designer

FASHIONPHILE – Contract

July 2017 - December 2018

• Redesigned transaction and payout experiences, reducing completion time by 52% and support calls by 19%.
• Strengthened conversion and trust through clear, human-centered interface design and transparent feedback loops.
• Established a design system and pattern library, increasing component reuse and reducing rework by over 100%.

Senior UX Designer

iCentris – Contract

November 2016 – June 2017

• Directed in-person user testing, including scheduling, script-writing, interviewing, and analysis for hundreds of users.
• Implemented UX processes and established a design system and living style guide for a B2B SaaS sales-tracking application, improving usability and increasing end-user adoption.

Senior UX Designer & Front-End Web Developer

Blink Worldwide - Digital Marketing Agency

December 2015 – September 2016

• Developed an interactive quiz for the 30th anniversary of the iconic “This Is Your Brain on Drugs” campaign.
• Conducted end-to-end UX for more than 20 clients, including persona development, user journeys, wireframes, and responsive prototypes.

UX Designer & Front-End Web Developer

Daz Productions

November 2014 – October 2015

• Improved the asset store’s mobile responsiveness, contributing to a 46% increase of mobile page views over 3 months.
• Overhauled the layout for the Daz3d Forum (a community with 1.4 million registered users) layout for improved usability.
• Designed an interactive ecommerce prototype for a B2B asset store proposal.

Marketing Creative Manager

Allen Communication Learning Services

January 2014 – November 2014

• Led all visual aspects of marketing during the highest-sales year in company history, with more than 5% year-over-year business growth.
• Conducted research for personas, analytics, competitor analysis, and client interviews.
• Refreshed the corporate logo system and introduced a new brand style guide.

Senior Graphic Designer & Project Manager

TechMediaNetwork

October 2008 – January 2014

• Managed the rebrand and redesign for four sites with a tens of millions of monthly views.
• Managed the implementation of automatic back-end ecommerce accounting tools for tens of millions in yearly revenue.
• Redesigned ecommerce shopping cart and checkout flow from the ground up, increasing conversion by 30%.
• Redesigned page templates to improve navigation and discoverability, increasing page views by as much as 160%.
• Designed assets for websites, ecommerce, internal tools, banner ads, and print materials.

Graphic Designer

Upturn Solutions

May 2007 – September 2008

• Print layout, web design, user interface design.
• Overhauled the user interface for enterprise-level facility management software, including mobile UI design.